In the summer of 2013, the Range Rover Sport conquered the gruelling 12.6 miles-long Pike's Peak hill-climb in Colorado in a record-breaking 12 minutes 35 seconds. Candyspace was tasked with showcasing this exhilarating challenge to Land Rover's French audience in a variety of digital channels.
We created interactive interstitials, tailored for tablet and mobile, inviting users to ‘take part’ in each stage of the hair-raising sprint. These featured impactful video clips that powered the user from a standing start, through the 156 turns, to the top. At each stage of their ascent, we served information about the unique features of the Range Rover Sport. On completing the challenge, the user is rewarded with exclusive bonus content, the option to find out more and book a test drive.
We also adapted content for individual DOOH screens. And the final iteration of the campaign put the supercharged vehicle in 360-degree experience of the Les Quatre Temps shopping mall. The audience was totally immersed in a powerful cinematic experience, enabling them to fully appreciate the vehicle’s incredible potency.